Staying original, authentic and staying in touch with its cultural roots.
Giving back to the community, designer scholarships and fundraising career programs.
Leading in quality, styling and design.
The Best Creative Manufacturers and marketing team the industry has to offer.
Lloyd Leonard, Jr.
Conceiver of the brand and inspiration for the design direction. Owner of the trademark, commercial artist.
Leon Youngblood, Sr
Record Executive, talent scout for major labels, expert product placement.
Dr. Glenn Toby
Glenn “Sweety G” Toby was born in Brooklyn and raised in Queens. He was among the first emcees to gain the respect of the great Rappers and DJs. He gave validity to the borough of Queens along with the likes of The Disco Twins, DJ Divine of Infinity Machine and DJ Understanding his DJ from Cipher Sounds to name a few. “Sweety G” quickly gained the respect of his peers. His performances and reputation caught the attention of Mike & Dave Productions, who booked him to perform at the biggest and most popular venues in New York City, The Bronx, Brooklyn, and Queens such as the world-famous Harlem World in Manhattan, Club Fantasia In Queens and countless legendary clubs and dance halls.
When conversations of the Pioneers of Hip-hop are being had, it unequivocally begins in the Bronx and was held down between the Bronx and Manhattan with respect to the rappers who were at the forefront of the movement. Thanks to one of the biggest hip hop promoter’s at the time, Mike & Dave Productions Of Harlem New York, who recruited talent from the surrounding 5 Boroughs, Brooklyn, and Queen’s proved to be contenders in the art of hip hop and proved they were able to hold their own and compete with the big dogs. This was long before Run DMC, LL Cool J, and the emergence of Russell Simmons. Schoolyard battles park jams shed a light on a Queens Rapper named “Sweety G”.